The company’s platform comprises ZentriOS, an operating system (OS) purpose-built for commercial-grade IoT, as well as other ingredients to connect a client’s product, create a dashboard to manage and monitor in-field products, and build responsive mobile applications for customers. There’s a very prominent role we can play there, the customers still own the data, can still use and derive value for it, we’re simply providing the mechanism for them to do so.”īuddy has recently announced intent to acquire IoT security and device management platform, Zentri Inc, a company that operates a Silicon-To-Cloud platform for product connectivity. They just want it solved and they want to be able to tell their customers that their data is secure. Our belief is that the hype curve in it is comfortably ahead of the reality curve and the middle American manufacturer - like the washing machine manufacturer - now they’ve got to worry about device data and securing information. more than half top 10 customers are folks that have gone and built their own IoT system and decided that’s not really worth it on an economic basis. “We sell a solution directly to folks who don’t want to hire developers and build. I discussed this with McLauchlan who notes: Within IoT there’s a dichotomy between the DIY and ‘Do It For Me’ camps in the IoT industry. They’ve also been working on the initiative IoT for impact, a call to action to the IoT industry to together help solve -and even predict- emergency community crises. You’ll remember Parse, it was a service used by software developers to store and manage data in their apps that was originally owned by Facebook. and include Sears, Lono and Washington’s Lottery.Īs well as their key business they’re building out a fully hosted, fully managed, auto-scaling implementation of Parse Server targeted at higher volume applications. Hence, customers have all the benefit from owning the data and the learnings that come from the data generated by connected devices but they don’t have to manage the infrastructure, or scale it or maintain it or even evolve the platform as technologies evolve.”īuddy transforms the expensive and labor-intensive process of collecting, managing and analyzing IoT big data into a fast, simple and real-time process. Buddy’s customers are in a range of sectors - from airline, agriculture and automotive to robotics, telecom and government. That can all be handled in real time on our platform at very large scale. An example is water management – if a query triggers a leak, then we can send a control signal back to a device such as ‘if water level greater than x then send an off signal to the water pump’. ‘How many cars with more than 18,000 miles on the clock have break levels of less than X and engine temperatures of greater than Y?’ Then we can perform actions based on real time queries. We can also perform real time queries on that data, e.g. We can shape it, process and store it securely. from a sensor or a device that has a bunch of sensors). We are a platform for that data to come in raw, in whatever form venerated (e.g. These companies need to know how to manage their data, secure it, and get access to it. “Our thesis is that we are seeing an enormous volume of IoT data generated by companies that have never really had to manage large volumes of data before like dishwasher companies and garage door opener companies and car manufacturers. He explained their purpose in a nutshell: I him recently about their latest developments to learn more. I spoke with Buddy Platform CEO Dave McLauchlan. One example of these is Buddy Platform, a Seattle-based company with a global platform for accessing and analyzing data from Internet of Things (IoT) devices, appliances and sensors. The companies responsible don’t always become household names but they are busy behind the scenes creating quiet revolutions. While it’s easy to get caught up with all the bells and whistles of autonomous car development and home automation, I firmly contend that some of the most exciting things in IoT are innovations that are transforming traditional industries like viticulture, shipping, agriculture and manufacturing.
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